Strategic insights
made easy
Delivering marketing and customer insights for your business
Services
Strategic Marketing
- Marketing strategy development
- Value proposition creation
- Data-driven market segmentation
- Target audience messaging
Customer Research
- AI-enabled customer insights through qualitative research
- Research-based whitepapers for thought leadership
- Win-loss analysis for improving sales win rates
Learning Programmes
- Advanced content marketing strategy for managers
- Sales for entrepreneurs and non-sales professionals
- Digital marketing strategy for marketing teams
- Social media for B2B teams
About Yekemi
Hi there! I'm Yekemi, CEO of YO Ventures. With over 20 years in engineering, marketing, and sales, I've helped 250+ companies craft impactful messaging since 2016.
I’m skilled at guiding startups and scaleups on their journey to becoming market leaders, focusing on customer engagement and growth through AI-driven insights.
Whether it's workshops, masterclasses, or retreats, I'm here to help your business thrive. So, if you think I can help, stick around, and let's schedule some time to chat!
Dr Yekemi Otaru
CEO, YO Ventures Ltd
Featured in
Why Strategic Insights?
67%
increased spending
of repeat customers
compared to new ones
2X
growth from using digital social channels to build relationships and generate leads
20%
reduction in the cost of customer acquisition for service-based industries
Testimonials
E Pollock
Accelerator Manager,
Net Zero Technology Centre
“Yekemi supported the Accelerator programme by creating an interactive sales simulation workshop focusing on customer understanding, value propositions, and sales proposals to help entrepreneurs engage better with customers.”
L McManus
Senior Sales Director,
Euro Petroleum Consultants
"Yekemi provided valuable help with our digital marketing strategy, showing a deep understanding of our industry. The difference in expertise was highly appreciated compared to past experiences with other companies. Excited for future workshops!"
D McWilliams Managing Director, Electra Learning
"Yekemi provided great facilitation during the sessions to document the global sales process at Electra, improving our understanding of sales management."
I help you retain customer loyalty and win more deals.
